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Niche Marketing Articles > He Who Dies With The Most Niches Wins

Niche Marketing Article

“Niche Markets: He Who Dies With The Most Niches Wins”

- by Roy Primm

A niche is a specialty. A niche fills an unmet customer need. Niches are at the heart of every successful business, product, or service. Niche marketing is the opposite of mass (general) marketing. It targets specific people with special needs. People with special needs pay more for special services. Niches are getting more precise.

Niche marketing is another name for specialization. This is where the action (er, money) is. For example, the highest paid doctors and lawyers are the ones who have a niche or specialty.

Having a niche is one's knack for filling an unmet customer need with a product or service.

Why Are Niches So Important?

Niches fill customer needs that have been ignored, overlooked, or neglected by others. The ability to create a niche is the quickest way to business growth. Having a niche tends to level the playing field for the little guy.

The highest paying skills are the ones who focus on a specialized (niche) segment of their industry, rather than the mass (general) market. People who specialize are paid the most.

Invest time thinking of ways to make it more convenient for your customers. Create a niche - and you’ll make it more inconvenient for your competitors to compete with you.

There are always prospective customers that you or your competitors have never seen. The first one to discover or create a niche that appeals to them will win them.

More profits and customers are waiting for the person or business that can find or create the next niche in their specific industry.

More and people are looking for products and services that are made specifically for them. The person or business that can be the first to cater to these specific niches will win this new breed of customer.

Focusing on new, specific niches you can fill or improve on could put you ahead of your competition.

How Can I Use Niches To My Benefit?

A quick way you can find a niche is to listen to people’s problems, complaints, and irritations. Customer complaints are niche opportunities crying to be filled by someone.

You can grow bigger by focusing on smaller (specialized) segments of your industry. This is niche marketing at its finest. Take the bow and arrow approach, not the shotgun.

Creating market niches doesn’t require huge cost, but it does require focusing on your customers. Focus on your customers spoken and unspoken needs, problems and complaints.

Want to remain alert to niche marketing opportunities? A good question to ask is, "What special need (niche) can I fill with my service, product or skill to attract or keep more customers?"

Your competitors are constantly trying to steal your customers away, by appealing to the special needs you’re not filling. Your priority should be to find or create more niches...first.

Get in the habit of seeking customer problems and complaints about your product or service. They are signs of niche creation opportunities.

Niches are all over, waiting to be discovered. It often takes a customer complaint to make a niche idea come alive in your mind. As you use the ideas in this article, you’ll be helping yourself to recognize niche opportunities better and better.

Trying to be all things to all people carries the most risk. The key is to "specialize with a niche."

If you can show people how to create a personal or business niche, you'll have a highly "in demand" skill as the small business world gets more crowded.

About the Author: Roy Primm, Long Beach, CA, USA. troydad2@netzero.com
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