Niche Marketing Articles > Is Your Web Site Idea a "Bad" Idea?
Niche Marketing Article
“Is Your Web Site Idea a "Bad" Idea?”
- by Chuck McCullough
I've received many emails lately from people who
were having trouble figuring out what topic they should develop
their Web site around.
One even stated that every time she came up with
a great idea, then did some research on it, the topic would come
up as having too much competition, or as being already over-populated.
This is a very interesting point because everything
you read tells you to find a new, un-tapped niche and become the
top expert, and then dominate that niche.
We are told that this is the ONLY way to make money
on the Internet.
Finding a niche CAN be very profitable, but it is
also very difficult to discover a new niche.
Why?
Because it isn't as simple as just finding a topic
that no one else has found yet: That topic also has to have people
dedicated to it who have money to spend, who want the products that
you are selling, and who are willing to buy anything to begin with.
It is very difficult to find that perfect mix...
especially now that there are so many other people online trying
to do exactly the same thing.
When I started AffiliateMatch there were already
a ton of affiliate program directories. There were also several
"big players" out there who dominated the market.
I still managed to do the things necessary to build
it into a profitable Web site.
Did I bump any of the "big players" out of their
positions?
No. But I realized that I didn't have to.
There are many, many, many people surfing the Internet
today. And even though you may have a competitor who has better
search engine positioning, or more newsletter subscribers, you can
STILL reach people who have never heard of your competitors.
You don't have to concentrate so much of your time
and effort trying to find that undiscovered niche. If you have an
idea that you like, and that you feel you would enjoy trying to
make money from... go for it!
Figure out if there is a way that you can do things
a little better, or a little differently from what your competitors
are doing.
Find a slightly different, more focused aspect of
the subject area that you want to go into.
For example: Instead of tackling "Real Estate," try
"Real Estate for Texans," or whatever state you live in.
By narrowing your focus you can greatly decrease
the number of competitors that you will have.
If you can't narrow the topic down any, that's ok.
As long as it's a subject you will enjoy learning more about, go
ahead and do it anyway.
As you learn more and get more experience you will
start to see niches form that you would have never been able to
spot in the beginning.