Niche Marketing Articles > Finding A Niche Market for Your Affiliate Focus

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“Finding A Niche Market for Your Affiliate Focus”

- by Kevin Bidwell

One of the first keys to success in promoting affiliate programs is finding a market niche.

A market niche is any segment of a market where you can reach people effectively with a product or service they will want to buy. Let me give you an example:

I used to live in a little town of 700 called Tollesboro. In that little town was one over-priced, under-stocked grocery store.

And it was ALWAYS busy.

Here's why: The next nearest grocery was 20 minutes away. Most of us wouldn't drive that far just to pick up a bag or two of groceries.

So the little over-priced, under-stocked grocery did very well because they had a unique market.

If you want to make money, sell water in the middle of a well-travelled desert. Sell people what they ALREADY want.

How can you find out what people are looking for and WHERE they are looking? Here are some keys:

1. Use solid online tools.

People have already done much of the hard work for you in determining what people are looking for. Here are two solid tools you can use:

This tool will tell you exactly what keywords are being searched for on a particular search engine and how many other sites are listed for that keyword: WordTracker.

This tool will tell you how many people searched for a particular keyword last month on the pay-per-click search engine Overture. This is a great way to determine demand for a product or topic: Overture "Suggestion" Tool.

2. Visit targeted forums and newsgroups.

Today almost every interest has its own forum or newsgroup. By visiting these and reading the posts, you can quickly see what those people are interested in, what problems they need solved, what they are already spending money on.

For a primer on using forums and newsgroups, click here.

3. Keep an eye on culture.

Rosalind Gardner is a very sharp person. A number of years ago she realized that internet dating was going to be a huge trend in the years to come. She built a site targeted to that market and now earns almost $500,000 per year from affiliate programs.

You can pick her brain about exactly how you can do the same here: Super Affiliate Handbook.

Keep an eye on culture and you might see a huge opening.

Once you have identified a market niche, the next step is to find a way to reach that particular group. If you can do that, you are well on your way to making a good living from affiliate programs.

While this is just a brief look at affiliate programs, I have a complete 100+ page report on building a growing income using affiliate programs. You can download your complimentary copy here.

Kevin Bidwell owns All-In-One-Business.com in the top 1% of the most popular sites on the web. Receive your FREE BUSINESS START UP KIT for visiting! Contact Kevin directly at: Kevin@All-In-One-Business.com.


For US Residents Only - Here's a non-Internet marketing affiliate program that teaches you step-by-step how to make money with their popular product. VMC Satellite


Here is the best tool for 'Netpreneurs looking to profit from affiliate sales.


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